What is BLU all about?
A Brief History
Energy drinks have their origin in Japan during 1960s, Lipvitan D which was a mix of the B Vitamins, niacin and taurine which was reputed to boost your energy levels and make you more focused.
Lovers of the night time activities soon adopted this drink to raise their stamina and physical performance so they could party longer.
In today’s world energy drinks are used by all sorts of people, from students cramming for exams, to athletes wanting to increase their endurance levels, to office workers needing to work longer hours to meet deadlines, to party-goers who just want to party longer.
From Asia energy drinks soon became popular in Europe and the United States and has impacted the global drinks market in a way never seen before.
The energy drinks market is relatively new in comparison to many long established instantly recognizable soft drinks and due to its youth the market has attracted innumerable alternatives and choices.
In today’s market BLU is the best and the only choice.....
BLU is the BEST ENERGY DRINK & PARTY MIXER for the NEW GENERATION! DRINK IT TO BELIEVE IT! ;-)
Mission
BLU’s mission is to provide premium quality energy drink product range which consistently delivers on taste, price and performance. Combined with innovative marketing support and BLU’s mantra, BLU is set to compete against other market leaders. BLU has created tailored marketing packages and incentives for all consumers via BLU themed parties and promotions both in the real and virtual world… creating a cool BLU win for everyone in the Philippines!
Description
BLU is...
* a study partner of students
* a driving companion on the road
* a drinking buddy for clubbers
* an energy boost for the weary worker
* a thirst quencher for the insatiable explorer
* a healthy energy drink for the youthful and fearless athletes but not superhuman
BLU is Life… It is rhythm and music, it ebbs and flows like oxygen making us breath and move. BLU is definitely the new red… BLU your mind!